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01An AI-native record company

A record label. Run by AI.

Every artist gets a dedicated AI manager that runs their releases and career. Artists keep their masters, their rights and the final say.

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02The problem

Independent shouldn't mean doing it all.

Making a song is creative work. Getting it released, promoted and paid means running a business around it: distribution, rights, royalties, pitching and promotion.

A label deal used to be the way to get that team, and the price was often the masters. Steeze gives every artist the team and leaves the masters with them.

03How it works

A dedicated manager. A team that executes.

  1. 01

    The artist hands over the release

    The song, the cover and the artist's own words become the brief. Nothing else is needed to start.

  2. 02

    Their manager puts the team to work

    A dedicated AI manager prepares distribution, checks rights, plans the campaign and lines up pitches. Progress shows on the artist's board.

  3. 03

    The artist makes every call

    Decisions arrive by message. No release, post, pitch or spend goes out without the artist approving that exact item.

Our bet. AI can make a dedicated operating team available to every independent artist, without taking ownership of their music.

Illustrative. Artists text their manager; anything that goes out waits for their exact approval.
  1. Manager: Blue Hour's master is in and passes every check. Cover and credits are ready, so 20 November is still on.
  2. Manager: Approve release | Blue Hour | Spotify, Apple Music and 450+ stores | £0 | expires 31 Oct 18:00. Reply APPROVE K7M2Q9XZ
  3. Artist: APPROVE K7M2Q9XZ
  4. Manager: Approved. I'll go ahead with exactly that.
  5. Artist: Can we get it on playlists?
  6. Manager: Yes. I'll pitch Spotify's editors through our distributor, plus independent curators who fit your sound. The pitch list is in your studio to approve first.
  7. Manager: One thing from you: film 15 seconds of the chorus this week. Your own clip works best on release day.
  8. Artist: On it 🎬

04The model

Label economics. Without the headcount.

Steeze is the label
It earns a share of what it operates, on per-artist deals priced on what we put in. Artists keep their masters.
Agents do the volume
A small team handles the exceptions: unusual deals, reputation-sensitive pitches and edge legal questions.
It operates, not just advises
A general AI assistant can give advice. Steeze runs the release, holds the artist's approvals and measures every outcome.

05The prototype

From upload to an approved release.

Working agent orchestration, message-based decisions and approval gates. Store delivery, publishing and payments are simulated in the demo.

Next: a full release, end to end, with a test artist.

Watch the walkthrough
The Steeze prototype: a release moving from upload to the artist's approval

Good taste.
Heavy rotation.

Steeze is taking its prototype to its first artists. If you invest in music or AI, we'd like to talk.

Talk to us